David Waller and Rupert Younger the Reputation Game the Art of Changing How People See You
The Oxford Saïd Review
LEAD. WITH PURPOSE.
The Oxford Saïd Review
Lead. With Purpose.
The Reputation Game
iii-minute read
The Reputation Game: The Art of Irresolute How People See You by David Waller and Rupert Younger; Oneworld, Oct 2017
'We are all playing the reputation game,' according to authors David Waller and Rupert Younger, the latter Director of the Oxford University Heart for Corporate Reputation, which he founded in 2008. But are we all playing it well – or fifty-fifty for the right reasons?
Readers of this book are promised a voyage of discovery through the game of reputation, the rules and winning strategies – every bit they hear lessons from contempo and ancient history and stories of disaster, disgrace and redemption, from those who have taken office in, studied or initiated cardinal events in the reputation management infinite. Interviews and input include figures ranging from hip-hop entrepreneur Jay-Z to prize-winning author Hilary Mantel, equally well every bit an intriguing exchange with Bernie Madoff.
Interviews and input include figures ranging from hip-hop entrepreneur Jay-Z to prize-winning author Hilary Mantel, as well as an intriguing substitution with Bernie Madoff
Analysis of loftier-contour corporate reputational failures, such every bit BP's disastrous Deepwater Horizon response, is accompanied past discussion of the forces shaping our public profiles as individuals. And information technology'south clear that there is no such thing as a pocket-sized matter when information technology comes to building and sustaining a modern reputation.
Rachel Botsman, who teaches an MBA course in collaborative economy at Saïd Business School and is a leading thinker on the shared economy, shares her belief that 'Reputation is becoming a currency that will be more powerful than our credit history in the twenty-get-go century…'
Yet worryingly, it seems our reputations – and how they bear on our solar day-to-day lives – are increasingly outside of our control. For example, as the authors explain in the book'south introduction: 'By monitoring what we say and practise online and what others say and call up about u.s.a., huge corporations are also able to build up a picture of our shopping habits, sexual preferences and behavioural quirks in ways that are simply now becoming apparent.'
While the volume's central argument that reputation is more valuable than coin may non come as a surprise to veteran readers of business books, what could be a revelation is that 'your reputation is not what y'all really are, but what others perceive you to be …'
The authors warn that 'reputation – which relies on perceptions – has get even more important
It is no longer enough to nowadays your all-time self (your 'shiniest suit', as LinkedIn Co-Founder Reid Hoffman puts information technology), we all must proactively craft our online profile so that information technology catches the eye of the algorithmic searches that volition presently match the states (or not) with employers. For their part, companies should exist 'sending upward a flare and seeing who responds and picking up the best from that group,' Hoffman advises.
Meanwhile, in welcoming readers to the 'mail-truth' earth, the authors warn that 'reputation – which relies on perceptions – has get even more important.'
Ultimately, the loud, clear message is that you may non exist able to control your reputation, just yous tin influence it, learning from those who accept come up before, acknowledging the environment will change, and that it will accept thought and attempt. But manage it we must.
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Source: https://review.sbs.ox.ac.uk/The-Reputation-Game.html
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